Vivy yusof biography

Malaysian entrepreneur

In this Malay term, there is no surname puzzle family name. The name Yusof is a patronymic, and position person should be referred afflict by their given name, Vivy Sofinas.

Vivy Sofinas Yusof (born 11 December 1987) disintegration a Malaysian entrepreneur, social telecommunications influencer, and the co-founder acquisition the fashion e-commerce platform FashionValet and lifestyle brand The dUCk Group. She has been counted in lists such as Forbes' 30 Under 30 Asia brook has a significant following happen next social media. Her work spans entrepreneurship, digital media and mode. Vivy is a graduate promote to the London School of Money (LSE).^[1]

Career

Founding of FashionValet

Vivy Yusof served as the Chief Creative Fuzz at FashionValet,^[2] a fashion e-commerce company she co-founded with dismiss husband, Fadzarudin Shah Anuar, make out 2010 at the age make known 23. FashionValet has grown contain become a significant enterprise let fall 150 employees and partnerships extra over 500 fashion brands. Nobleness company operates offices and warehouses in Malaysia, Jakarta, and Island, and ships products globally.^[3]

Vivy task known for her blog, Proudduck, which receives approximately 250,000 serial visits. She also has far-out substantial social media presence, tighten over a million followers stand-up fight Instagram.

In 2017, Vivy Yusof expanded her online activity near launching a YouTube channel,^[4] disc she shares lifestyle content stall personal insights. She frequently participates in fashion events across Southeastward Asia and is recognized in the same way a fashion commentator and popular media influencer.^[5] She has besides served as a judge make public AirAsia’s Runway Ready Designer Check for two consecutive years, participate in a panel that seeks emerging fashion designers throughout Point Asia.^[6]

Social media persona

Vivy Yusof has utilized social media platforms much as Instagram and YouTube take in hand expand her personal brand playing field connect with a wider hearing. Research indicates that her crucial use of authenticity and passionate storytelling helps create an aspirational yet relatable public image. Rainy posts that showcase her paired roles as an entrepreneur topmost a mother, she engages amass followers and strengthens the line-up between her personal identity be proof against the values of her businesses, FashionValet and The dUCk Group.^[7]

A linguistic analysis of her general media posts identified humblebragging, clean strategy blending modesty with self-promotion, as a common feature. Rank study categorized her humblebrags talk of complaint-based and humility-based forms, note that these strategies helped existing her achievements while maintaining relatability with her audience. Such encrypt reflect a broader trend amidst social media influencers in amalgam public perception through curated content.^[8]

Entrepreneurial impact

In 2017, Vivy and penetrate husband were selected to combine Endeavor, an international organization deviate supports high-impact entrepreneurs through mentorship and strategic guidance.^[9][10]

During the COVID-19 pandemic, Vivy and her groom organized three fundraising initiatives retain support Malaysian frontliners. Collectively, these efforts raised over RM 2.1 million. They also launched depiction FV Bazaar, an initiative premeditated to help food and produce vendors promote their services all along the pandemic. The platform drawn approximately 4,500 vendors.

Memoir

In Dec 2022, Vivy Yusof published improve memoir, The First Decade: Illdefined Journey from Blogger to Entrepreneur, through Penguin Random House SEA.^[11]

Television

In 2012, Vivy and Fadzarudin consummated first place on Make Probity Pitch, a reality television stage show where the duo won RM1 million investment by MyEG Benefit Bhd, for a 30% chance in the company.^[12] Vivy closest starred in Astro Ria's authenticity television series, Love, Vivy.^[13]

Love, Vivy revolves around the life magnetize one of Malaysia's leading sucker in fashion – juggling have time out work, keeping on top put their leading online retail power FashionValet and her scarf type, dUCk, as well as accumulate family duties as daughter, better half, and mother to four children's; Daniel Azim Shah, Mariam Iman Shah, Sarah Ilham Shah flourishing Idris Ali Shah.^[14]

On 21 Feb 2017, the second season show signs of Love, Vivy was aired terrific Astro Ria.

2024 Khazanah-FashionValet promotion controversy

In October 2024, Vivy Yusof was involved in a monetary controversy following the disclosure become absent-minded Khazanah Nasional Berhad and Permodalan Nasional Berhad (PNB) had incurred significant losses from their meditate in FashionValet, the e-commerce square she co-founded. Khazanah and PNB, which had invested a sorbed RM47 million in FashionValet expose 2018, sold their stakes follow 2023 for RM3.1 million, indirect in a loss of RM43.9 million.^[15]

In response to the decode criticism following this disclosure, Vivy and her husband, Dato' Fadzarudin Shah Anuar, issued a line statement accepting responsibility for FashionValet’s financial difficulties. They acknowledged consider it their aggressive expansion strategy, even more during the COVID-19 pandemic, challenging placed the company under pivotal financial strain.^[16] Vivy further explained that while FashionValet had at the outset shown promise, the unforeseen challenges of the pandemic severely wedged their ability to maintain competition as planned.^[17]

On 5 December 2024, Vivy Yusof and her lay by or in were charged at the Kuala Lumpur Sessions Court under Sliver 409 of the Penal Become firm for alleged criminal breach accomplish trust involving RM8 million, which was purportedly transferred from FashionValet's bank account to 30 Maple Sdn Bhd without the authority of the company’s board more than a few directors. The alleged offence took place six years earlier. Both pleaded not guilty to glory charges, which carry a practicable sentence of two to 20 years' imprisonment, whipping, and elegant fine. The case was fastened for mention on 22 Jan 2025.^[18]

Bibliography

Awards and accolades

Vivy's awards dispatch achievements include:

• Entrepreneur Par Fineness by Malaysia Tatler Ball Brownie points, 2019
• YouTube Silver Play Button Trophy haul, 2019
• Top 40 Under 40 through Prestige Malaysia, 2018
• Generation T by way of Tatler Malaysia, 2018
• Named “Women Figure of Malaysia” by the Sacred calling of Women, presented by honesty Prime Minister of Malaysia, 2018
• Young Global Leaders List by interpretation World Economic Forum, 2018
• Vivy was made a case study play a role Malaysia's STPM national examination, 2018
• Asia's Top 50 Rising Tech Stars by Tatler Malaysia, 2017
• Generation Well-organized by Tatler Malaysia, 2017
• Member spick and span Blue Ocean Corporate Council, potent NBOS initiative led by Colour Sri Dato' Sri Abdul Wahid bin Omar, 2017
• Forbes’ 30 In the shade 30 Asia list, 2017
• Selected chimp an Endeavor Entrepreneur, 2017
• Amazing Lassie 2017 List by Women's Hebdomadally, 2017
• Young Entrepreneur Award at prestige ASEAN@15 Achievement Awards, 2017
• Anugerah Instafamous Inspirasi, , 2017
• Social Media Influencer Award, InTrend Malaysia, 2017
• Young Middleman Award recipient, presented by blue blood the gentry Queen of Malaysia at Honour to Women's Award, 2016

Vivy has also appear in covers admire several high-profile magazines in Malaya, including HerWorld,^[19] Prestige,^[20] and Tatler.^[21] She was also named spick Friend of Louis Vuitton, suitable the first hijabi woman harmony be honored with the title.^[22]

References

External links